Program      Challenges      How it works      Why participate      F.A.Q.

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An opportunity to create businesses in partnership with Kimberly-Clark


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K-CONECTA is a Startup Connection Program hosted by Kimberly-Clark, a world leader in the manufacturing and supplying of essential products for better life.The Startup Connection Program creates a forum for companies to submit their currently available product or service ideas to solve a demand at Kimberly-Clark. 

Selected startups will run a pilot or proof of concept to test their solutions in a business environment. This will validate whether their innovative product or service fulfills Kimberly-Clark's needs.

At the end of the program, a validated project could lead to the startup being considered as a Kimberly-Clark partner or supplier.



Kimberly-Clark has defined 10 business challenges.  The goal of these challenges are to connect with the innovation ecosystem.  These challenges will  bring new innovative product and process solutions to our clients and customers who value the Kimberly-Clark experience that creates a better life.  

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Customer inventory management

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New products and services that have sinergy with KC brands

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Efficiency in the execution at the point of sales

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Closer to small retail via the indirect market route

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Shopper experience at the point of sales

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Cooperation and connection with medical and healthcare professionals

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Technological solutions for sanitizing bathrooms against virus and bacteria

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Goods delivery occurence management

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Mandatory training management

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Circular economy for packaging


Who are we looking for?

We are looking for startups who already have their product or service available in the market. The service should be viable, develop and validated. The startups need to address one of the defined KC Challenges in scope, but there are no restrictions on the solution or technology type. Startups are to be located in Brazil.

How it works

The program is structured around the 5 stages described below.


Open to startups from all over Brazil until July 24, 2020. The selected startups for pitch day will be published on July 28, 2020.


Immersion into each of the K-C relevant challenges to co-create proof of concept in the Canvas Pilot will occur from August 25 to 27, 2020.


Pitch Day will take place on August 11, 2020 in São Paulo, Brazil. The startups selected to move onto the next stage will be released on August 14, 2020.


Startups will present their solution/technology tests in a Kimberly-Clark environment starting on September 8, 2020.


The evaluation results on the presentations and the potential business partnerships with Kimberly-Clark in São Paulo, Brazil will be announced on December 10, 2020.


Why participate?

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to test your solution/technology with a large company.

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Possibility of contracting as a supplier or partner of Kimberly-Clark without any assignment of participation (business equity).

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Networking, visibility and support of a major company.

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Program focusing on generating business quickly without impacting your work schedule with mentoring, training and events.

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Register your startup

and come leverage your business with a company leader on its segment.

For further information, see the program’s rules.


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Fernanda Hermanny

Marketing Director

Challenge: New products and services that have sinergy with kc brands

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Patrícia Menezes

Marketing Director

Challenge: Cooperation and connection with medical and healthcare professionals

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Aroldo Gonçalves

Sales Capabilities Director

Challenge: Efficiency in the execution at the point of sales

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Bruno Siqueira

Trade Marketing Director

Challenge: Shopper experience at the point of sales

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Victor Silva

Sales Director

Challenge: Closer to small retail via the indirect market route


José Henrique Campos

Sales Operation Manager

Challenge: Customer inventory management

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Patrícia Macedo

Marketing Director

Challenge: Circular economy for packaging

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Cláudio Buiatti

R&E Director Latin America

Challenge: Technological solutions for sanitizing bathrooms against virus and bacteria

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Sérgio Montanha

Operations Director 

Challenge: Mandatory training management

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Danielle Guimarães

Customer Service and Distribution Manager

Challenge: Goods delivery occurence management

Get to know Kimberly-Clark products

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Can I register an idea?

No, the program is intended for startups that already have a minimum viable product (MVP) tested on a small scale and those that already have revenue and are operating in the market.

Can I participate even if I’m not from São Paulo?

Yes, the program is open to all startups based in Brazil that can meet the program's challenges. However, the Pitch Day, Immersion Day for designing the pilot proposal, and the Pilot Result Presentation require the presence of the entrepreneurs at the event place.

Will all companies participate in Pitch Day?

No, only the ones selected in the Filter stage.

Is this a long-term program?

No. This is a quick connection, focused program.

Do I have to give away the intellectual property of my project?

No. The intellectual property of your project remains yours. 

Will all events be in person?

The events could be moved online depending on the pandemic situation in Brazil and we will know more closer to the event dates. The startups selected for the next phases will be told in advance.


About Kimberly-Clark

Kimberly-Clark - an American multinational personal care product company -- and its brands are an indispensable part of people's lives in more than 175 countries. Driven by innovation, creativity, and a understanding of the population’s core needs, we create products that contribute to making life better. Present in the world since 1872 and in Brazil for 23 years, our brand portfolio includes: Huggies®, Kleenex®, Scott®, Intimus®, Neve®, Plenitud®, WypAll®. In 80 countries, our products hold the first or second place in the categories they compete in. Kimberly-Clark relies on sustainable practices that support a healthy planet, build stronger communities, and ensure that the company will thrive in the upcoming decades.


To follow the latest news and learn more about the 147 years of K-C’s innovation history, visit the website kimberly-clark.com.br and follow its profile on LinkedIn.

About Innoscience

 I N N O V A T I O N   A D V I S O R

Innoscience is a Corporate Innovation Consultancy that provides knowledge, methods and, experiences to support established companies generate results. It has already received more than 2,500 applications, implemented more than 20 startup connection programs, and reached 150 approved pilots that resulted in 70 hires among startups and companies. Innoscience is responsible for structuring and operationalizing the K-Conecta program.  

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Created by Innoscience Consultoria @ 2020


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